Link-in-bio page: how to know who came from Instagram and who became a client

By Robinson Batista da Silva, senior developer at Authentic Development

Linktree and Canva are fine to get started. But once Instagram becomes a sales channel, the question changes: how many people tapped your bio link, what did they click and how many became clients? This guide shows what to track and how.

Your bio is the front door

If you sell through Instagram, as an influencer, a content creator or a professional who serves clients, you get a single clickable link on your profile. Every Reel, every Story and every DM ends with the same request: “link in bio”. What happens after that tap decides whether a follower becomes a client.

To get started, a page built on Linktree, Canva or another ready-made tool does the job: it is quick to set up and costs little or nothing. The question comes up once you start putting time, or money, into sending people there: how many people opened the page, what did they click and how many became clients?

What a good link-in-bio page does

Link-in-bio pages that work tend to follow the same recipe:

• They show who you are. Photo, name and what you do, right at the top. People coming from your bio have seen your content and want to confirm they are in the right place.
• One sentence about the client’s problem, not about you.
• One main next step, as a big button: message on WhatsApp, book, buy, join the list. With ten buttons of the same size, people click none of them.
• They load fast on a phone. People are in the middle of Instagram; if the page is slow, they go back to the feed.

What ready-made tools show (and what they don’t)

Instagram’s insights for professional accounts show how many people tapped the links in your bio. Link-in-bio tools usually show visits and clicks on each button, sometimes only on paid plans (on Canva, for example, Link in Bio analytics come with Pro and higher plans).

What is usually missing is exactly what matters when you sell:

• What happened after the click. The tool knows someone tapped “Book”, but not whether they finished booking or paid, because that happens on another site.
• Which post brought them. Was it Tuesday’s Reel or Saturday’s Story? Unless each promotion uses its own tagged link, everything shows up as just “Instagram”.
• The data stays with the tool. If you switch platforms, the history stays behind.

How to track from bio tap to client

The fix is to host your link-in-bio page on your own website, on your own domain (for example, yoursite.com/start-here). Then the same analytics follow the visitor from the bio page all the way through:

1. Visits that came from your bio, separate from those that came from Google or an ad.
2. Clicks on each button: WhatsApp, book, buy.
3. The outcome: how many bookings, payments or sign-ups came from people who arrived through your bio.
4. Per post, when you want it: a tagged link for each Story or campaign (with parameters such as ?utm_campaign=) shows which promotion worked.

This counting can be done without cookies and without storing personal data about visitors, just by adding up visits and clicks. So it doesn’t depend on a cookie banner and doesn’t expose your followers.

Another advantage: anyone who wants to know more is already on your website, one tap away from your service pages, testimonials and articles, instead of landing on an isolated page.

An example

We did this for psychoanalyst Geysa Salomão. Her link-in-bio page lives on her own website, in her brand’s look: photo, name, one sentence, a button to chat on WhatsApp and another to book the first session. The same report that shows her website’s visits shows how many people came from her bio and how many tapped WhatsApp or went on to book. The page is kept out of Google on purpose, because it exists only for people coming from Instagram.

Want a page like this for your Instagram?

When your own page is worth it

It is worth it when Instagram is a sales channel: you sell sessions, consulting, courses or products, you post regularly pointing to the link, and you want to know what works before investing more (in ads, for example).

It isn’t worth it if your bio only gathers links (your YouTube channel, a partner coupon, your latest post). For that, a ready-made tool works well and for free.

Summary

1. A good link-in-bio page shows who you are, speaks to the client’s problem and has one main button.
2. Ready-made tools count visits and clicks, but usually don’t know what happened next.
3. With the page on your own website, you can follow the visitor from your bio to the booking or purchase.
4. Tag the link in each promotion to find out which post brings clients.
5. If your bio only gathers links, stick with the ready-made tool.